About Us

Alicia Fortinberry, PhD


Alicia Fortinberry, PhD (Organizational Psychology) has gained international recognition over two decades for her powerful, lasting impact on organizations and leaders globally.  Alicia enables organizations to build the leadership, performance and culture that will achieve their vision and strategy.  In addition to her work as a consultant, facilitator and executive coach, Alicia is a best-selling author and keynote speaker.  She combines a clear, engaging and practical communication style with a proven evidence-based approach and strategic acumen.

With her highly experienced and credentialed Fortinberry Murray team, Alicia works with organizations and governments globally to help leaders shape and implement winning strategies using research-based understanding of human motivation and change.  With Dr. Bob Murray, she received the American Science Achievement Award.  She has also been appointed to head the US government’s comprehensive national work-stress initiative.

Alicia’s pioneering work is backed by the latest research in neuroscience, genetics and management.  Together with Bob, she has presented her work at leading universities such as Duke University Medical Center, Tufts University Medical Center, California State and Sydney University.

Co-authored with Dr Bob Murray, Alicia’s books include Creating Optimism and Raising an Optimistic Child (NY: McGraw-Hill).  These international best-sellers have become standards in the fields of optimism and resilience.

 Connect to Alicia on LinkedIn

Bob Murray, MBA, PhD


Bob Murray, MBA, PhD (Clinical Psychology), co-founder of Fortinberry Murray, is an internationally recognized expert in strategy, leadership development and behavioral change.

Distinguished for his ability to uncover the core of an issue, Bob has developed groundbreaking methods for measuring, benchmarking and improving an organization’s capacity for change and adaptation.  He has worked with firms in the US, Australia, Asia and Europe.

Bob’s insights are based on his wide experience and also on his deep knowledge of research in the areas of management, psychology, genetics and neurobiology.  His work with Alicia on the development of personality earned them the American Science Achievement Award.  Bob also advises the US government on workplace stress and other workplace issues.  He specializes in ensuring executive teams develop and drive strategies that will be embraced and actioned.

He is an acclaimed keynote speaker and is widely published.  Bob has been frequently quoted in major publications such as The New York Times, Entrepreneur and Sydney Morning Herald.  He is a regular contributor to top publications such as Lawyers Weekly, GRC Profressional, Solicitors Journal and Effective Executive.

Bob has lectured at Sydney, Duke, Tufts, South Florida and California State universities.

 Connect to Bob on LinkedIn