Or do people of similar temperament gravitate to the same place? Or does temperament behave like a virus spreading from one person to another within a particular region? None seem particularly convincing explanations for a study published in the latest issue of the Journal of Personality and Social psychology. The researchers found that people living in different regions of the US do have distinct personalities. They found that people in the north-central Great Plains and the South tend to be conventional and friendly, those in the Western and Eastern seaboards lean toward being mostly relaxed and creative, while New Englanders and Mid-Atlantic residents are prone to being more temperamental and uninhibited. I saw a similar research piece published about 10 years ago about the US and there have been numerous studies which have shown that different countries in Europe really do have different predominant personality traits. To do successful business nationwide in the US or Europe-wide you have to appropriately relate to those local traits. Of course we know that all Africans, Asians, Latin Americans and Australians are the same so we don’t need to bother about them (subject to probable forthcoming studies).