Among the many factors that impact digital marketing and online advertising strategy, a new study in the journal Marketing Science provides insight to a growing trend among firms and big brands—weather-based advertising. According to the study, certain weather conditions drive a higher response rate to mobile marketing efforts, while the tone of the ad content can either help or hurt the response rate depending on the current local weather conditions.… [read more]
In one of Aesop’s famous fables, we are introduced to the grasshopper and the ant, whose decisions about how to spend their time affect their lives and future. The jovial grasshopper has a blast all summer singing and playing, while the dutiful ant toils away preparing for the winter.… [read more]
People who work long hours have an increased risk of developing an irregular heart rhythm known as atrial fibrillation, according to a study of nearly 85,500 men and women published in the European Heart Journal.
The study showed that, compared to people who worked a normal week of between 35-40 hours, those who worked 55 hours or more were approximately 40% more likely to develop atrial fibrillation during the following ten years.… [read more]
As readers of TR already know, stress is a major risk factor for a range of mental health issues. However, stress does not affect everyone equally: in the face of sustained adversity, some people develop depression symptoms while others adapt and remain resilient.… [read more]
According to new study in the journal Organization Science, when employers foster an office environment that supports positive, social relationships between women coworkers, especially in primarily male dominated organizations, they are less likely to experience conflict among female employees..
The researchers surveyed 145 management-level employees regarding workplace dynamics at two large U.S.… [read more]
Want to boost collaboration among researchers? Even in an age of easy virtual communication, physical proximity increases collaborative activity among academic scholars, according to a new study examining a decade’s worth of MIT-based papers and patents.
In particular, the study finds that cross-disciplinary and interdepartmental collaboration is fueled by basic face-to-face interaction within shared spaces.… [read more]
“I’m too qualified for this job,” is a refrain that I hear frequently in my work as an executive coach and researcher for my writings. Now a new study has confirmed what I have thought for a long time: overqualified employees experience a great deal of psychological strain.… [read more]
A really interesting study found that older adults whose lives have meaning enjoy better sleep quality and less sleep apnea and restless leg syndrome.
What the researchers say: Having a good reason to get out of bed in the morning means you are more likely to sleep better at night with less sleep apnea and restless leg syndrome, reports a study based on older adults.… [read more]
Depression is the #1 cause of disability in the world today and maybe, directly and indirectly, the greatest killer since it is implicated in so many potentially fatal mental and physical disorders. And yet its etiology is still a mystery. We know that major depressive disorder (MDD, the mail culprit) is practically unknown in hunter-gatherer societies, so its prevelance has something to do with the way we organize our society, the way we live our lives, the way we work, maybe even the food we eat.… [read more]
Why do some neighborhoods revive, and others not? Is it just gentrification—the arrival of relatively better off residents? That’s been the assumption, but perhaps not. The density of highly educated residents, rather than income or ethnic composition, predicts the revitalization of neighborhoods, according to a new study.… [read more]