Gifting for happiness

Posted on under Today's research

A study by Harvard researchers published in this month’s Journal of Happiness Studies suggests that one of the things that makes people happiest is buying gifts for other people. We have often told our workshop attendees that there is a positive feedback loop between altruistic acts (and even praise or recognition of others) and happiness and this study reinforces that. What’s more, the positive reward system triggered by altruism acts in such a way as to be self-perpetuating—doing things that make you happy encourages you to do more of the same. The skillful applying of this dopamine feedback loop is, of course, the key to good management and leadership—as well, in this case, to increased sales.