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Commonality and the blame game.

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Commonality and the blame game.

The way people view the social exclusion of others is heavily influenced by how similar the group members are to each other, according to a study in the Journal of Personality and Social Psychology.   

What the researchers say: Most people have experienced ostracism, whether in school, at work, or among family or friends, as the person being excluded or as an observer. Even uninvolved observers often don’t remain dispassionate when it comes to ostracism: when a group ostracizes someone out of unkindness or selfish motives, others usually view it very negatively as unfair   However, outsiders may also judge ostracism to be justified, for example when the person being excluded has previously behaved very inappropriately or caused unrest within the group. Making this kind of judgment correctly is often difficult, as onlookers lack the necessary background information.   

The team conducted five studies to examine what evidence people are influenced by in such judgment situations. The hypothesis was that similarity within the observed group is particularly important for the onlookers.   What they found was that we tend to find it more unjust when somebody is excluded who is visibly different from the others; we assume that this individual is only being excluded because they are different. If the excluded person is not visibly different to the group, however, onlookers usually assume that they have “brought it on themselves” through misconduct.   

The researchers showed the participants various situations of ostracism, including a fictitious chatroom discussion in which three students discussed a presentation. The somewhat stubborn ideas and suggestions from one of the students in the discussion were regularly ignored by the other two. When the ostracized person was “different” to the other two—for example, of a different skin color or from a different country—onlookers judged the exclusion to be unjust. They were annoyed at the two students and assessed them as bad collaborators.   

However, when the group members were more visually similar the onlookers’ viewpoint changed: then they assessed the excluded person negatively, placed the blame for the ostracism on him/her and showed they wanted nothing to do with him/her.   The research team also found that similarity influences social judgment even when it is only a superficial similarity, such as the excluded person having a different hairstyle. This suggests that people tend to unconsciously incorporate the similarity of the observed group into their moral judgment.   “These studies are important for topics such as bullying and ostracism in schools or workplaces,” says the lead researcher. “When people are too heavily influenced by superficial indicators and ignore actual information, it can quickly lead to misjudgments with serious consequences. If unfairly excluded people receive no support from others, their isolation will increase.”   

So, what? Since all our judgments are non-rational we tend to rush to a decision as to who’s at fault using what clues our senses detect. The visual difference is the most obvious of these clues. Also, we build up assumptions—like those studied in this research—over time which become impossible to shift.   

What now? The lead researcher in the present study says: “Ideally, you should always try to understand the whole history behind an ostracism situation before coming to a quick judgment.” Which would be great advice if humans worked that way. They don’t. We don’t consider the facts or the history—much as we may try.   The only solution is to find what we have in common with the victim and allow our resulting empathy to balance our intuitive judgment.

Dr Bob Murray

Bob Murray, MBA, PhD (Clinical Psychology), is an internationally recognised expert in strategy, leadership, influencing, human motivation and behavioural change.

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