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Promotion doesn't add up to gender equity at leading accounting firms | Today's Research by Fortinberry Murray

Promotion doesn't add up to gender equity at leading accounting firms. August 21, 2022. Often, instead of making partner, women in public accounting firms appear to be sidelined into less prestigious, less powerful director positions, a study has found.

Workplace health programs can make you fat. | Today's Research by Fortinberry Murray

Workplace health promotion programs that encourage employees to take responsibility for their own weight may have detrimental effects for employees with obesity, reveals a new study.

Good things happen when leaders reflect on their mistakes | Today's Research by Fortinberry Murray

Another key for maximizing the benefits of learning from mistakes is to approach the learning from a promotion focus, rather than a prevention focus.

How ads with dogs and cats affect consumer behavior | Today's Research by Fortinberry Murray

The researchers set out to demonstrate that exposure to dogs makes consumers more promotion focused, meaning that consumers will become more eager in pursuing a goal and more risk-seeking when making decisions. With cats it’s the reverse.

Sucking up to the boss can increase employees’ bad behavior in the workplace. | Today's Research by Fortinberry Murray

The researchers examined how 75 professionals used two supervisor-focusedimpression management tactics—ingratiation and self-promotion—over two workweeks.

Kin selection in financial decision-making | Today's Research by Fortinberry Murray

We kid ourselves that we select people for promotion because of their talent. It has never been true, and if the researchers behind this new study are right, it never will be—so long as humans are in charge of the process.

Having a bad boss makes you a worse employee | Today's Research by Fortinberry Murray

Subjects were then ranked according to whether they actively seek positive opportunities for promotion and advancement or take a more preventative approach that prioritizes safety and job security.

The 'dark side' of social media influencers and their impact on marketing and consumer behavior | Today's Research by Fortinberry Murray

This study organizes the negative aspects of influencer marketing into six key themes: • Promotion of harmful products – SMIs often endorse unhealthy or dangerous products such as diet pills, detox teas, and alcohol without full disclosure, influencing consumption

Abusive bosses 'fake nice' instead of 'make nice' | Today's Research by Fortinberry Murray

The bosses did small favors for employees with the express purpose of getting employees to view them more favorably, while also engaging in self-promoting behaviors, such as highlighting how hard they work or showcasing past successes.

Selling something? Tap into consumer arrogance | Today's Research by Fortinberry Murray

Journal of the Academy of Marketing Science. shows that. leveraging consumer arrogance might be marketers’ most effective strategy. for promoting their brands and products.