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'Lean in' messages can lower women's motivation to protest gender inequality

June 2, 2024

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'Lean in' messages can lower women's motivation to protest gender inequality

Women in leadership are often told to ‘lean in’. This is designed to be motivational messaging demonstrating that they are more confident, strategic and resilient to setback. However, new research indicates that such 'lean in' messaging can hinder women’s motivation to protest the broader problem of gender equality.

The ‘lean in’ solution to gender inequality advises women that demonstrating personal resilience and perseverance in the face of setbacks is key to career advancement. But the new study by universities in the UK and Australia has found that while such messages may provide inspiration for some, they can also reduce women’s likelihood to protest gender discrimination. This effect could actually be hindering gender equality progress.

Published in Psychology of Women Quarterly, the study involved four experiments, Researchers examined women’s motivation to protest gender inequality after exposure to ‘lean in’ messages promoting individual resilience. The experiments involved more than 1,100 women who were either undergraduate students or employed women with university degrees. Women read about gender inequality, and then either read about resilience as key to promoting advancement (in line with ‘lean in’ messaging) or participated in activities to build their own resilience by learning how to set flexible goals and maintain confidence.

The research found:

• In three of four experiments, women in ‘lean in’ conditions were less willing to be part of protest action over gender inequality compared to those in a control condition who were not exposed to ‘lean in’ messages.

• In two of the experiments, this effect occurred because women in ‘lean in’ conditions were less likely to believe that gender discrimination would affect their career prospects.

• In one, this effect occurred because women in ‘lean in’ conditions also felt less angry about ongoing gender inequality.

The study’s authors say the findings of this research highlight an unintended consequence of ‘lean in’ messages and related individual resilience training for women that is offered as a remedy for gender inequality in the workplace – that it can undermine women’s recognition of, and willingness to protest about, the root causes of gender inequality: discrimination.

What the researchers say: “The popularity of the ‘lean in’ movement speaks to the challenges women continue to face due to gender discrimination in the workplace,” the lead author said. “Women are understandably looking for ways to advance their careers despite the disproportionate setbacks they continue to experience compared to men. While the ‘lean in’ solution can feel empowering, a lack of individual resilience or perseverance is not the cause of women’s poorer career progress.

“The messages lead to women assuming that gender discrimination will be less of a barrier to their career advancement. This false belief is concerning for progress because it is reducing women’s willingness to protest the real causes of gender inequality.

“Progress and gains for women have historically been achieved through collective protest over gender discriminatory practices and policies, including pregnancy discrimination, a lack of affordable childcare, and workplace sexual harassment.

“Finding ways to effectively challenge these ongoing barriers should be a focus for feminism because they are the real causes of gender inequality in career outcomes.”

So, what? This is an interesting series of studies which highlight something rather fundamental about our society - it’s perpetuation of inequality.

‘Lean in’ and similar ideas are tolerated because, as the researchers point out they make people -women in this instance - self-focused, and more individualistic. This makes them less likely to challenge the status-quo, less likely to focus on the broader problem of an obscenely unequal society.

Dr Bob Murray

Bob Murray, MBA, PhD (Clinical Psychology), is an internationally recognised expert in strategy, leadership, influencing, human motivation and behavioural change.

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