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Working from home is stifiling innovation

August 4, 2024

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Working from home is stifiling innovation

Remote and hybrid working may be great for employees’ work-life balance, but it may be stifling innovation, according to new research.

The study found that staff who worked in a hybrid model were less likely to come up with innovative ideas than colleagues who always worked in the office. And staff working from home tended to produce lower quality innovative ideas than those who usually worked in the office.

What the researchers say: “Innovation in the workplace can occur through random, spontaneous ‘watercooler’ conversations between employees,” explained the lead researcher. “However, these ‘productive accidents’ are less likely to occur when employees work from home. Our research has found that innovation is suffering as a result.”

Post-pandemic, many firms are hesitant to implement a full time return to working from the office and have adopted a hybrid model, where employees get the best of both worlds, spending some days in the office and some at home. Many business leaders have voiced concerns over innovation suffering with these new work modes. This new research, published in the journal Scientific Reports, finds their concerns could be valid.

“Of course, this cost to innovation may be acceptable, given the significant benefits for employees in terms of work-life balance, which makes more flexible employers more attractive,” the researchers added. “Our findings imply that companies should take steps to coordinate when employees are in the office. Innovation does not work well if half the team is in on Mondays while the other half is in on Wednesdays. Instead, set days where the whole team is expected in the office. While this limits the flexibility of hybrid work, our results suggest that innovation benefits as a result.”

The study followed over 48,000 employees from a large IT company during periods of working from the office, working from home and hybrid working. Innovation is not a core part of their work, but the company has taken significant steps to instill a culture in which all employees see innovation as a key part of their job, with the company offering financial rewards to foster innovation at work.

The employees write up ideas about process improvements, cost saving measures or new products, which are then evaluated by the company and either implemented or discarded.

Whilst the quantity of ideas did not change during the working from home period compared to working in the office, the quality of ideas suffered. During the later hybrid period, the quantity of submitted ideas fell and innovation suffered, particularly in teams which did not coordinate when they worked at the office or from home.

So, what? The results of this study are hardly surprising if viewed from the perspective of human design specs. We are a pack species, and our principal motivator is the desire to be surrounded by a network of supportive relationships.

Take that group support away and the inevitable result will be a lessening of the quality of work overall. The ‘corridor’ or ‘watercooler’ conversations that spark innovation are not about innovation, that’s just the excuse for the conversation. They are about the essences of trust and support—establishing and strengthening commonality, being valued and given status(safety), bonding and needs exchange.

From this increase in trust and support innovation springs.

Dr Bob Murray

Bob Murray, MBA, PhD (Clinical Psychology), is an internationally recognised expert in strategy, leadership, influencing, human motivation and behavioural change.

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